We put a lot of thought into our Primeaux logo design.
We finally settled on a beautiful rendering of the Prithvi Mudra.
A mudra is a symbolic or ritual gesture or pose in Hinduism, Jainism and Buddhism. While some mudras involve the entire body, most are performed with the hands and fingers. There are many mudras: Air, Space, Water, Fire and Earth.
In Sanskrit, Prithvi means 'earth' or 'the vast one.' Prithvi Mudra defines beauty in the earthly realm. In yoga, this mudra helps you ground, strengthen and anchor the connection to your body, to bring healing to any part of the body that needs it, and to feel at home and safe in your body. Why did we pick the Prithvi Mudra as our logo? It defines physical grace, health, vitality and beauty. Everything we create, we think deeply about what earthly elements go into our work.And our team works toward those intangible blessings each day.